For most people living in North America or Europe, almost all conceivable information is readily available.

The Internet, printed publications, and public libraries provide intellectual treasurers to all who are curious.

This is wonderful, but more information is not always better information. Availability of material can decrease competence when it is not actionable. Publication is infinite, but cognition is very limited.

Publishers (all communicators, and therefore all humans) must differentiate themselves from the mass of alternative material by providing a unique and appealing experience. What is your differentiating factor?